Siddika Jaffer

Siddika Jaffer is the Head of Ventures at IAG Loyalty, where she is responsible for inventing, investing in, and scaling new ventures that deliver value across the IAG group. With extensive experience in corporate venture building, she has previously held senior roles at McKinsey and BCG Digital Ventures, leading teams to create and grow new businesses in collaboration with corporates, institutional investors, and venture capital firms.

In addition to her work in venture development, Siddika is a Venture Scout for Ada Ventures, a pre-Series A fund focused on backing overlooked founders in areas such as climate, healthcare, and economic empowerment. Her passion for supporting entrepreneurs is evident in her mentoring roles and her commitment to promoting diversity and inclusion within the start-up ecosystem. She took on the role at Ada after she faced first-hand the challenges of trying to raise startup funding as a Muslim woman of colour with a startup that was steeped in the Islamic economy. Siddika’s career highlights include founding and exiting a successful restaurant tech start-up recognised by Forbes as one of the top 5 in its space.  She was also named a Global Leader of the Islamic Economy twice by Islamica 500. She brings a wealth of knowledge in innovation, growth strategies, and social impact to her roles.

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